Why Survey?

"If you believe that your employees have something of value to add to your business - you must understand their view of the organisation".

Enhancing Business Success

Professionally developed employee surveys provide management with an understanding of the employee behaviours and perceptions that impact business performance. They provide critical business intelligence that empowers HR and management to identify and prioritise the interventions and actions that will have the greatest return on human capital investments.

Historically, organisations have viewed employee surveys as a human resource driven initiative that gave employees the opportunity to "let off steam". Today, surveys are seen by the most enlightened organisations as a major business improvement tool.

Research consistently links employee attitudes, customer satisfaction and financial performance. Research also indicates that employees within the most successful organisations feel they can personally contribute to the success of the organisation and are fully aligned with the organisation's strategy, leadership and goals. The question therefore is - “how do I align my people with the business strategy”?

Traditionally, employee surveys would attempt to answer this by eliciting employee opinions to understand why their people were or were not aligned, by generating data on the individual levels of morale and job satisfaction. While this provides insight into the symptoms that exist within the company, the surveys do not identify the root cause issues that created these conditions. Therefore, HR and management are often left wondering what to do with their survey results and how to approach employee performance issues.

Organisations are now utilising more sophisticated survey tools to not only establish the levels of job satisfaction and motivation but more importantly, to identify the barriers to performance within the business. This specific business insight provides leaders with the critical information needed to make decisive interventions that address the root causes to issues rather than focusing on symptoms like conflict or high turnover.